Analysis: The Engine, Not The Caboose.
Data has become one of the most important drivers in media decisions. But a clear focus on the expected result comes first. It’s rather like detective work. Data analysis provides the clues to forming effective strategy.
At KellyCo, data analysis ranges from historical campaign intelligence to media consumption patterns. This combination allows us to develop recommendations that deliver targeted messages to our audiences based on when and how they want to be reached.
Or, as a great slueth named Holmes once observed, “It is a capital mistake to theorize before one has data.”